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Fashion Observed


Trend observations with a sociological eye from afar...

by Darryl S. Warren  

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No Surprises

With the news in the media and nervousness concerning the longevity of any economic advances, it makes sense to see fashion being extra cautious as the 2014 Resort collections continue to come out.

The utilitarian aspect of the 90s with the accents on sport lent a practicality that fit. A more self-conscious consumer that still had purchase power wanted to move more easily within a population reeling from a crushing recession. This economic scenario was expected as reality caught up with those riding the wave of conspicuous consumption fueled by credit abuse in the years leading up to that event.

So since the formula worked before, it can work again. And as indicated in previous articles, some elements such as focusing on potential markets can lend inspiration as designers seek to placate those potential market with familiarity. 

India, for example, is now being looked at more aggressively now that China seems played out. One particular design inspiration that was brought forth in the 90s during the Clinton trips to India was the long tunic over pants. And as the 90s are being mined once again, its re-emergence is no surprise. This was seen in collections by Fendi, Gucci, Max Mara, Sportmax, St. John and Thakoon Edition, many in more streamlined versions in keeping with the clean modernity while offering serviceable versatility.

Of course, this joined the 70s cuts, lab looks, and minimalism (Escada, Tory Birch, Fendi, Sportmax, St. John) that has been floating around for a few seasons mixing with streamlined 40s. Some collections are embracing the glam aspect (Gucci) while others are going the casual route with a dash of 80s pajama slouch (Max Mara, Thakoon Edition) or sport (Sachin + Babi, Thankoon Edition, Fendi’s track suit). But anything 90s is not a surprise to anyone watching. And it seems that this is what will make for good business, even if, for editors looking for inspiration, this might translate as familiarity breeding distress.

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