A s far as the business aspect of this creative industry is concerned, fashion must meet the essential needs of the consumer to remain viable. For some time, the customer has demanded a level of utility to justify their investment. The unsettling economic picture that continuously reverberates through the news does little to calm the nerves of a frugal yet vain public, hence the continued hesitation regarding experimentation has been more confined to the details such as new textures and textiles while keeping familiar shapes alive in collections. Thus, the customer can feel safe knowing their purchase has more dollar per wear.

Unfortunately, this means that the designer is limited in where they can take us as we remain rigid in more classic forms. Eventually the public has less incentive to buy if fashion doesn't evolve and that can kill business. The creative stagnation out of economic austerity of the early 90s saw the death of many inventive houses when creativity was curbed in favor of utility; the public was too afraid to buy something that was too specific to carry through the changes of the seasons.

But our culture has been well-trained to evolve and to expect fashion to renew. Our attention spans don't hold out for a prolonged state of stagnation, even if our wallets want us to say otherwise. And so fashion pushes us forth. The compromise? Prints become the new expanded vocabulary. 

With our palette cleansed via the minimalist phase that accompanied our need to tune out the noise satisfied, our need to reflect the overload of our senses that our world allows us returns. We acknowledge the overload. We embrace it. We let it wash over us as we seek to blend into the chaos of our world and find ways to reclaim the appreciation of its calamity. The mixing of vibrant colours in conjunction with all we have been incorporating in the creative process bring everything to full life. Note that we still have these traditional shapes with us. But we expand our vocabulary beyond colour and textile to add visual texture.

We look to move forward. we will do that. what we are seeing are baby steps to bring us to receive it. And the next season that follows Fall Winter 2015 will let us know whether the consumer approves of the direction.